THE FUTURE OF FOOD.
At Rethink Food, we have a diverse team – led by Brad Jakeman and Rini Greenfield – of food industry professionals, experienced investors, tastemakers & changemakers.
Rethink Food’s mission is to help transform food systems by investing in new ideas and technologies that reduce costs, increase access to healthy food and prioritize positive environmental effects. We back our founders with a combination of smart capital and industry experience and knowledge, including from our diverse JetPack team of leading professionals and executives in the industry.
We are at the precipice of a tremendous opportunity. Entrepreneurs today are disrupting the nearly $12 trillion global food market1 and unlockingtremendous financial and social value.
The food industry is not the sleepy industry it once was. Emerging food companies are also technology companies. We are already beginning to see the results of this innovation in the impressive exit multiple in FoodTech. Multiples historically not seen in the food category.
We have seen exponential consumer demand towards better for you, better for our planet food choices. Because of the constraints of our supply chain, those foods are not accessible for everyone because of price, availability, or both.
Rethink Food is working to solve that inequitable access by investing in FoodTech companies that contribute to improved food choices and environmental outcomes.
We focus on five sectors of the food system that we believe have the opportunity to create tremendous positive impact for our communities.
New and sustainable farming practices improving yields through digitization and automation.
Novel and nutritious ingredients that are sustainably sourced or produced.
Intelligent distribution networks that work towards carbon neutrality.
Climate friendly solutions to replace or reduce the use of plastics.
Technologies that efficiently move food from soil to plate through to reduce the 1/3 of food that is spoiled.
Our team of industry and functional experienced professionals will give Rethink Food-backed companies a unique advantage to help accelerate their growth. Using their knowledge in marketing, food engineering, food science, supply chain, analytics and design, the JetPack will provide executive expertise, helping propel our companies into success.
1. Grandview Research. (2020, May). Food & Grocery Retail Market Size, Share & Trends Analysis Report By Product (Packaged Food, Unpackaged Food), By Distribution Channel, By Region, And Segment Forecasts, 2020 – 2027. Retrieved January 08, 2021, from https://www.grandviewresearch.com/industry-analysis/food-grocery-retail-market.