ELLEVEST Investor Spotlight: Meet Jenny Abramson

Before founding Ellevest, I [Sallie Krawcheck] thought long and hard about how to create a sustainable business by, for, and — above all — with women.

And one of the first ways I knew I could do it “right” was by having the right backers. That’s why I can’t wait to introduce you to Jenny Abramson, the founder and managing partner of Rethink Impact (@rethinkimpact).

Jenny is a tech CEO-turned-VC who has a big vision for investing in startups, including companies that traditional venture capital firms have typically overlooked. She and I sat down in Washington, D.C. to talk shop, from the inspiration she got from her mother to why investing in women — including Ellevest — is good business.

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