Edmit is working to create more efficient, data-driven market dynamics in higher education by helping students compare and negotiate tuition at their top college choices. Students provide basic information about their personal and academic background to Edmit, which then builds a personal tuition estimate based on what similar students have historically paid at that college (including aid, scholarships, and discounts). Edmit supports users in contacting colleges to request additional aid. Edmit provides college-bound students with increased buyer power and visibility into ROI for one of the most important purchases they will make in their lifetime.