People

Rethink is an umbrella platform that oversees and facilitates the development of a suite of impact investment vehicles that focus on financial and social returns that include gender equity, education, health, environmental sustainability, economic empowerment and community development.

Brad Jakeman

Co-Founder & Managing Partner, Rethink Food

Former president of PepsiCo’s Global Beverage Group, accounting for more than $20BN in revenue. Brad was instrumental in driving financial returns while re-tooling the
beverage portfolio for the future. Through marketing, innovation, M&A and product reformulation Brad significantly reshaped the PepsiCo beverage portfolio toward healthier, more nutritious options.

During his seven year tenure, PepsiCo’s market cap increased by 52% outpacing the principal competitor by 24%, ROIC grew from 9.5% to 24.8% and PepsiCo returned over $45BN to shareholders, all while making significant progress toward a more sustainable future for the company and society.

Brad implemented one of the largest reformulation efforts in packaged good history to remove one third of added sugar from over 600+ beverage SKUs. He created double-digit growth in PepsiCo’s water portfolio, including one of the most successful launches in packaged good history with LifeWTR ($250MM Retail Sales in year one) and drove Aquafina to the #1 packaged water brand globally. He also spear-headed key M&A efforts, notably SodaStream, the world’s largest carbonated water brand that alone is expected to eliminate 67 billion single-use plastic packages by 2025.

Brad is considered one of the world’s leading branding thought leaders and has been named one of the top 5 ‘Most Indispensable Executives in Tech, Media and Marketing’ for two years in a row by Adweek.