Rethink Food Moira Cullen


Rethink is an umbrella platform that oversees and facilitates the development of a suite of impact investment vehicles that focus on financial and social returns that include gender equity, education, health, environmental sustainability, economic empowerment and community development.
Rethink Food Moira Cullen

Moira Cullen

JetPack Strategic Advisor, Design

Design is transformative . . .

An internationally recognized design strategist, writer and educator, named “one of the most creative people in business by Fast Company and among the “most influential designers in the past 50 years” by Graphic Design USA,Moira has forged a career leading strategic creative solutions that effectively honor the essence and heritage of organizations, institutions and brands.

From Fortune 500 to B Corp, her leadership has advanced and elevated design at some of the world’s most iconic brands – method products, PepsiCo, The Hershey Company, and The Coca-Cola Company where she led development of the Coca-Cola visual identity system that won the first Grand Prix for Design at the 2008 Cannes Lions Awards.

At Hallmark Cards, she built and led the corporate design group that leveraged design as a strategic asset. She was Chair of Communication Arts at Otis College of Art and Design; design manager at Pentagram NY; and creative director for Japanese fashion retailer Taka-Q.

She is a frequent keynoter and speaker on design and branding. Her essays and criticism have been published in leading design publications and anthologies. She was past president of AIGA The Professional Association for Design’s Los Angeles and Kansas City Chapters; president of AIGA’s Center for Brand Experience; served as a director on AIGA’s national board, and is an AIGA Fellow.

She holds an enduring belief in design’s (soft) power to engage hearts and minds . . .